@zachprez @carolgcolman Thanks for the feedback it’s very much in line with what I’ve heard from other places
so I will be taking your advice thanks again

@carolgcolman Hi Carol, I like the “feel” of your site. The branding, color and spacing all match with the work you provide which is great. This alignment should attract your ideal clients as Jenika suggests above.
 
There are some minor readability issues in the small font size and the script headings. My litmus test is to scan a page in 10 seconds or less and see what pops out at me. Try this on your blog and see if the key things you want to communicate are easily found. I’d brighten the “Socialize” module in your right navigation and remove the tag cloud and archive widgets.

@Odille EsmondeMorgan Regardless of product and medium, I think Jenika challenges us to think about how customers experience a website, any website for that matter. By looking at your site through a client’s eyes, and taking into account principles of psychology, we’re better prepared to address THEIR needs instead of OURS. Even for a landscape photographer, it should be helpful to profile the “folk who want beautiful wall art” and create content that speaks to them. For example, art for me is much more than the display, but the story behind the scene as well as detail about the creator. Taking that approach you might attach stories to each of your landscape photos to appeal to the audience who craves a story with the art.

@Odille EsmondeMorgan Like any piece of education, usefulness depends on both the needs and engagement of the user, so I don’t see “convincing” as part of the equation here.  Not all resources are the perfect match for everyone.  I can tell you that I spoke with a lawyer just yesterday who is redesigning his legal services site around the principles of this e-book (his wife is a photographer and bought it, he read it and got all fired up to change his own site).  I can also say that the e-book has been used widely among product photographers, fashion photographers, pet photographers, etc, so what you learn has wide potential for application.
 
That being said, I did write it with the portrait/wedding photographer in mind in that most of the examples I offer to illustrate the principles taught use wedding or portrait clients – however, a major goal of portrait photography is to help people decorate their home in a meaningful way, so the end game isn’t so different from yours.  If you’re willing and able to look beyond the exact examples and see the principles, then you should have no problem using this e-book.  (And as you’ll see if you decide to download the sample chapter – I even apply these ideas to a website that’s selling trees.) There are also sections of the e-book that simply discuss human behavior and how people view a page, and those ideas are independent of what type of site it is. 
 
The exercises involve narrowing down and understanding your target client – exactly the person you want to buy your work – and tailoring the site accordingly.  This is a tremendous amount of work (hence “workshop in e-book form”) and many photographers neglect doing it at all, but it’s a key to selling more no matter what you’re selling.  Sitting down with a group of people who are going to want beautiful wall art and understanding their motivations, hesitations, fears, etc, will help you build a better website.  Whether this e-book is the best way to communicate those ideas to you is not for me to say, though there is a 30-day money-back guarantee if you buy it and find that it isn’t.  Feel free to email me if you have other questions!

@JenniferStein Hey Jennifer!  Thanks for the kind words.
 
I think no detail is too small to include when you’re gathering data (I literally know what kind of hand soap my target client uses), HOWEVER, keep it in perspective.  Income tells you far less than most people think it does (I think you’re onto this already).  It’s a good rough indicator – when I was in grad school I was marketing to other grad students who were living on stipends, and no way was I going to be able to sell $4,000 portrait packages to them (that was almost three full months’ salary).  However, I’ve had frugal single moms spend more on photography than families with two robust incomes.  Far more important than absolute income is – what does this photography represent to them?  Is it an aspirational/status purchase or a pedestrian one?  Is this a dreamy splurge they save up for every few years, or did they google you because their mother-in-law guilted them into getting pictures of the grandkiddos?  Someone might have a high income, but maybe they sink all of it into a big mortgage and their boat.  You get the idea. There are rough correlations that may go along with income, but far more important to track are priorities, values, and how your services fit into their lifestyle.  SO – sure, include it alongside job type and other demographics, but as you indicated, don’t be ruled by it.  :-)